In March, for the first time, we decided to exhibit at a trade show, specifically Confex at London Olympia, a two-day event for people in the conferences and events industry.

There were stalls belonging to everything from hotels to singers to events companies to ice cream stands to Austin Powers impersonators. There were a lot of extremely impressive stands and big screens and people with clipboards and there was plenty of free coffee.

Since QuizQuizQuiz began, over 10 years ago, we’ve run quizzes at all sorts of events – fundraisers, after work bashes, client events, school competitions, nothing too big or too small. We’ve run plenty of quizzes at conferences too. Usually, these take place at nice hotels outside London, they often take place over dinner, they’re pretty fancy, there are usually various people buzzing around, organising. We’ve gained loads of experience in how to adjust and adapt our quizzes to make them work perfectly for that kind of event.

Sometimes they’re just a way to relax and unwind at the end of a long day, sometimes they’re integral to the team building aspect of the week.

Either way, we’ve been looking to increase the number of Conference quizzes we do, because we do them well, because we suspected it was a relatively untapped market, and because they’re fairly lucrative.

Our suspicions that it was a relatively untapped market were pretty well confirmed at Confex. We spoke to a lot of people who had never considered holding a quiz night at a conference. We were hopefully able to persuade them that it was a workable idea and to explain to them how it would work.

Various members of the QuizQuizQuiz came down and some of us were more natural salesmen and women than others! Rather than try to pretend we were something we’re not, we emphasized the fun element of what we do. We engaged people with picture rounds and quiz questions and gave away a lot of jelly beans. We ran a few ad hoc buzzer rounds and generally tried to give people something enjoyable as they wandered round what occasionally could have been quite a dry event.

Time will tell how much new business we brought in. We’re already seeing positive results. We happen to think that a quiz night, especially a QuizQuizQuiz quiz night, works wonders in almost every context, and sometimes it’s worth making the effort to explain that to people who might not have considered it before.

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