Creativity – perhaps as overused and meaningless a term these days as “interactive”, “passionate” or “110%”. I remember, for one of the first big question-writing projects I worked on for QuizQuizQuiz, shuffling with my colleague into the imposing offices of a large multinational firm who was our client, and being introduced to the various serious and important people there as “the creative” … I’m the creative, am I? If only I’d known …
It can vary how much creativity this job involves. If I read in the news that Leicester City have won the Premier League (I know, a ridiculous thought, but just as an example …), and then write the question “Who won the English Premier League in 2015-16?”, I accept that is not the very height of creative endeavour. Plenty of question writing is like that. You see simple facts and you package them into questions. In particular, this is the case with high-volume multiple choice, multi-level question writing, against a deadline.
We’ve had to write 20,000 Multiple Choice questions from scratch in a couple of months, with a very tight word limit on each question. There is not much room for anything but the barest form of creativity. But it’s still possible to get some satisfaction and show a little flair, usually in wrong answer options on easy questions. I think my favourite was “What follows this line in the Meredith Brooks song ‘Bitch?’ – “I’m a bitch, I’m a lover …”? to which one of the options was “My name’s Mitch, I’m your brother” … Well, you get your fun where you can.
Thus a lot of writing feels just as much reactive as creative. You take something that already exists and just reshape it. I try very hard not to use other people’s quiz questions. I’ve written before about how I get a certain bittersweet tang from seeing a really fine quiz question, knowing that it is not something that I will have the opportunity to think of myself. Indeed, I can’t use it. But I think it is acceptable to bank the facts in the question, and reshape it, a little while later, into something a bit different. If you couldn’t create quiz material from the same sources that other people create it from, well, we’d all be done for.
We’ve been doing quite a lot of writing for TV in the last few years, and that certainly has plenty of scope for a satisfying creative process, be it trying to put together Hives for Hive Minds, Only Connect sequences and connections (after 11 series, I sometimes think it’s amazing that we and the other writers are still able to come up with new material and, believe me, this requires digging deep into the well of resourcefulness and creativity) or, on The Code, nice sets of 3 answer/questions. We threw a few Easter eggs into The Code, little rhyming sequences or phrases, I spent a lot of time coming up with little nuggets of joy which only a few people spotted, but that’s part of the fun of it.
A huge amount of work can go into things which are still, at the end of the day, only quiz questions or quiz rounds. They’re not going to win any awards. But there is sometimes, dare I say it, a little of the rigour and discipline of poetry in writing a quiz round.
At our pub quiz, we used to have a round called Follow On (where each answer has one letter more than the previous) and another round called Blitz (30 quickfire questions, some of which were themed). For Christmas, we decided to write a Christmas-themed 30 question round where each answer was one letter longer than the previous answer, from 1 to 30. Frankly, I still consider it my finest hour … well, not hour, actually, but a week of writing … and five minutes of participation.
So, creativity, yes, I suppose this is a creative job. There have been many times down the years when we’ve had the opportunity to use a bit of imagination in our work. Anyone writing or running a quiz can mix it up, try new formats, be clever without being confusing. It should never become boring or a chore. We’re passionate about giving 110% to interactive, creative quizzery …