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Creativity

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Creativity – perhaps as overused and meaningless a term these days as “interactive”, “passionate” or “110%”. I remember, for one of the first big question-writing projects I worked on for QuizQuizQuiz, shuffling with my colleague into the imposing offices of a large multinational firm who was our client, and being introduced to the various serious and important people there as “the creative” … I’m the creative, am I? If only I’d known …

It can vary how much creativity this job involves. If I read in the news that Leicester City have won the Premier League (I know, a ridiculous thought, but just as an example …), and then write the question “Who won the English Premier League in 2015-16?”, I accept that is not the very height of creative endeavour. Plenty of question writing is like that. You see simple facts and you package them into questions. In particular, this is the case with high-volume multiple choice, multi-level question writing, against a deadline.

We’ve had to write 20,000 Multiple Choice questions from scratch in a couple of months, with a very tight word limit on each question. There is not much room for anything but the barest form of creativity. But it’s still possible to get some satisfaction and show a little flair, usually in wrong answer options on easy questions. I think my favourite was “What follows this line in the Meredith Brooks song ‘Bitch?’ – “I’m a bitch, I’m a lover …”? to which one of the options was “My name’s Mitch, I’m your brother” … Well, you get your fun where you can.

Thus a lot of writing feels just as much reactive as creative. You take something that already exists and just reshape it. I try very hard not to use other people’s quiz questions. I’ve written before about how I get a certain bittersweet tang from seeing a really fine quiz question, knowing that it is not something that I will have the opportunity to think of myself. Indeed, I can’t use it. But I think it is acceptable to bank the facts in the question, and reshape it, a little while later, into something a bit different. If you couldn’t create quiz material from the same sources that other people create it  from, well, we’d all be done for.

We’ve been doing quite a lot of writing for TV in the last few years, and that certainly has plenty of scope for a satisfying creative process, be it trying to put together Hives for Hive Minds,  Only Connect sequences and connections (after 11 series, I sometimes think it’s amazing that we and the other writers are still able to come up with new material and, believe me, this requires digging deep into the well of resourcefulness and creativity) or, on The Code, nice sets of 3 answer/questions. We threw a few Easter eggs into The Code, little rhyming sequences or phrases, I spent a lot of time coming up with little nuggets of joy which only a few people spotted, but that’s part of the fun of it.

A huge amount of work can go into things which are still, at the end of the day, only quiz questions or quiz rounds. They’re not going to win any awards. But there is sometimes, dare I say it, a little of the rigour and discipline of poetry in writing a quiz round.

At our pub quiz, we used to have a round called Follow On (where each answer has one letter more than the previous) and another round called Blitz (30 quickfire questions, some of which were themed). For Christmas, we decided to write a Christmas-themed 30 question round where each answer was one letter longer than the previous answer, from 1 to 30. Frankly, I still consider it my finest hour … well, not hour, actually, but a week of writing … and five minutes of participation.

So, creativity, yes, I suppose this is a creative job. There have been many times down the years when we’ve had the opportunity to use a bit of imagination in our work. Anyone writing or running a quiz can mix it up, try new formats, be clever without being confusing. It should never become boring or a chore. We’re passionate about giving 110% to interactive, creative quizzery …

What makes a quiz round?

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This is a subject I’ve dropped into various posts before, but I don’t think I’ve ever written specifically on it. I’ll keep it brief and to the point.

We try to avoid quiz rounds which are too subject-specific. We get a lot of enquiries where people suggest something like “8 rounds on the usual subjects … History, Geography, Food and Drink, Sport, Entertainment, Science, Roundabouts and can we have a round on X-Factor …?” and we do our best to persuade people, nearly always successfully, that we will include all those subjects (though we might keep Roundabouts to a minimum unless we’re absolutely sure it’ll go down well) but we’ll just spread them out a bit between rounds.

The logic is fairly simple. If a round is on a specific subject and that specific subject is not to someone’s liking, they’re more likely to switch off for its duration. And if lots of people aren’t into a subject, lots of people will switch off, and we don’t want that, obviously. Likewise, if a few people are an expert on a given subject, and lots aren’t, then that’s a bit unfair.

There’s another good reason. We want to fit as many good questions into our quizzes as possible, within well-structured rounds. If we’ve agreed to do a round on, say, Anglo-Saxon Kingdoms of the 7th Century, it may be that they’re aren’t 10 top-class questions on that subject with varying difficulty enough to make a nicely nuanced round.

That reminds me of how we always used to start our quizzes for new clients (not so much now, so i don’t feel like I’m giving away a trade secret). We’d bring up a screen which showed a classical temple, and say “And now, the first round, on Ancient Greek Architecture …” to accompanying groans, before saying “Just kidding” clicking on the screen and the image would be shown to be part of something far more fun and engaging, to general relief and excitement.

The point being that a round on Ancient Greek Architecture would not be a great way to start a quiz, even (mainly) for experts on Ancient Greek Architecture.

We want our quiz rounds to allow for variety, to be intriguing, to get people talking, to be fair to all players. So we’re always coming up with quiz night ideas, tools for our quiz masters to keep the full crowd interested and on their toes. Over the course of our quizzes, we hope that you’ll get some questions on your favourite broad area, whether it’s Geography, History, Language, Drinks, Sport, TV, Film, Books, Art, Music, Politics or Animals, Chemistry, Business, Computers, Food, or whatever. Some of the questions, in fact a lot of them, will incorporate several of those subjects all at once. That’s another thing – good quiz questions can be hard to categorise.

When we used to run a  pub quiz, we ran a round in which, week on week, we asked teams to submit topics from which we’d choose 3 to have 5 questions of each the next week. What came back was endlessly inventive – Salty Snacks of the 80s, Kriss Akabusi, Questions that the Bar Staff could answer, Accidental Celebrity Genitalia, Big Feet, Bubbles, Countries that Don’t Exist … you get the idea. But in order to make it work, we had to think laterally. Each sub-topic had to be played with in order not to turn the joke sour and maintain the integrity of the round – and make even obscure specialist subjects accessible to the non-specialist.

If you come to one of our Corporate Quizzes, what you’ll get is a range of well-developed, easy-to-explain, enjoyable rounds which usually cover a bit of everything. Even people praying for a round on Roundabouts don’t end up feeling hard done by (actually they might do, but hopefully they’ll enjoy everything else!).